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Rs.299
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Rs.299
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Rs.299
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Category | : BACHELOR‘S DEGREE PROGRAMMES |
Sub Category | : Bachelor of Science (BSCG) |
Products Code | : BSCG-SEC-3.05 |
HSN Code | : 490110 |
Language | : English |
Author | : BMA PUBLICATION PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 300 |
Weight | : 199 GM |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
BEGS 186 Business Communication is an essential course designed for Bachelor of Business Administration (BBA) students, focusing on developing effective communication skills for success in the business world. This course provides students with the knowledge and practical skills necessary to communicate professionally and persuasively in organizational contexts.
The course begins by exploring professional writing skills. Students learn how to compose various business documents, including emails, memos, reports, and proposals, using clear, concise, and professional language. They develop proficiency in structuring and formatting business documents effectively to convey information accurately and persuasively.
Oral communication is another key focus area of the course. Students develop public speaking and presentation skills, learning how to deliver engaging and persuasive presentations in business settings. They practice techniques for effective speech delivery, audience engagement, and visual aids usage, enhancing their ability to communicate ideas confidently and convincingly.
Interpersonal skills are essential for building strong professional relationships and collaborating effectively in business environments. The course explores the dynamics of interpersonal communication, including active listening, empathy, assertiveness, and conflict resolution. Students learn strategies for building rapport, fostering teamwork, and resolving interpersonal conflicts constructively.
Intercultural communication is also emphasized within the context of global business environments. Students explore the challenges and opportunities of communicating across diverse cultural contexts, gaining insights into cultural differences in communication styles, norms, and etiquette. They learn strategies for adapting their communication approach to effectively interact with individuals from different cultural backgrounds.
Through practical exercises, role-plays, and case studies, students apply their communication skills to real-world business scenarios. They develop critical thinking abilities, problem-solving skills, and cross-cultural competence necessary for effective communication in diverse organizational contexts.
In addition to its educational value, this study guide is invaluable for building practical communication skills. Covering the entire syllabus comprehensively and spanning approximately 300-350 pages, it equips students with the knowledge, tools, and confidence needed to communicate effectively in the dynamic and competitive business environment.
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