BBYCT 131 Biodiversity (Microbes, Algae, Fungi and Archegoniate | IN-DEPTH STUDY GUIDE for IGNOU 
BBYCT 133 Plant Ecology and Taxonomy | IN-DEPTH STUDY GUIDE for IGNOU 
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BCHCT 137 Coordination Chemistry, States of Matter and Chemical Kinetics | IN-DEPTH STUDY GUIDE for IGNOU 
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BGYCT 135 Petrology | IN-DEPTH STUDY GUIDE for IGNOU 
BGYCT 137 Stratigraphy and Paleontology | IN-DEPTH STUDY GUIDE for IGNOU 
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ONR 002 Basics of Hydrology | IN-DEPTH STUDY GUIDE for IGNOU 
BAPI 002 Inspection and Certification of Organic Produce | IN-DEPTH STUDY GUIDE for IGNOU 
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BCOS 184 E-Commerce | Quick Readable Notes For...
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| Category | : BACHELOR‘S DEGREE PROGRAMMES |
| Sub Category | : Bachelor of Science (BSCG) |
| Products Code | : BSCG-SEC-3.05 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 300 |
| Weight | : 199 GM |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
BCOS 184 E-Commerce is a crucial course designed for Bachelor of Commerce (BCom) students, focusing on the rapidly evolving field of electronic commerce. This course provides a thorough understanding of the principles and practices of conducting business online, preparing students for careers in the digital economy.
The study material begins by introducing various e-commerce business models. Students learn the differences between Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), and Consumer-to-Business (C2B) models. This foundational knowledge helps students understand the diverse ways businesses operate and compete in the online marketplace.
Additionally, the course covers digital marketing strategies essential for promoting online businesses. Students delve into search engine optimization (SEO), social media marketing, content marketing, and email marketing. They learn how to create and execute marketing campaigns that drive traffic, engage customers, and boost sales.
The course also explores e-payment systems, providing insights into various online payment methods such as credit cards, digital wallets, and cryptocurrencies. Students learn about the security measures necessary to protect online transactions and ensure customer trust. Topics like encryption, secure payment gateways, and fraud prevention are thoroughly discussed.
Moreover, the course examines the legal and ethical issues related to e-commerce. Students explore privacy concerns, intellectual property rights, and consumer protection laws that govern online business operations. Understanding these aspects helps students navigate the complex legal landscape of e-commerce and operate ethically.
Through case studies, practical exercises, and project-based learning, students apply theoretical concepts to real-world e-commerce scenarios. This hands-on approach enhances their problem-solving skills and prepares them for the dynamic environment of digital business.
In addition to its educational value, this study guide is invaluable for understanding and succeeding in the digital marketplace. Covering the entire syllabus comprehensively and spanning approximately 300-350 pages, it equips students with the knowledge, skills, and confidence needed to excel in e-commerce and related fields.
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