BUDC 101 Study of Urdu Fiction| Latest Solved Assignment of IGNOU 
BUDC 102 Study of Urdu Non-Fiction| Latest Solved Assignment of IGNOU 
BEVAE 181 Environmental Studies| Latest Solved Assignment of IGNOU 
BSOG 171 Indian Society: Images and Realities| Latest Solved Assignment of IGNOU 
BPCG 171 General Psychology| Latest Solved Assignment of IGNOU 
BPAG 171 Disaster Management| Latest Solved Assignment of IGNOU 
BABG 171 Understanding Ambedkar| Latest Solved Assignment of IGNOU 
BUDC 103 Study of Modern Urdu Nazm| Latest Solved Assignment of IGNOU 
BUDC 104 Study of Modern Urdu Ghazal| Latest Solved Assignment of IGNOU 
BUDAE 181 Study of Classical Urdu Ghazal| Latest Solved Assignment of IGNOU 
BPAG 172 Governance: Issues and Challenges| Latest Solved Assignment of IGNOU 
BPCG 172 Youth, Gender and Identity| Latest Solved Assignment of IGNOU 
BGDG 172 Gender Sensitization: Society and Culture| Latest Solved Assignment of IGNOU 
BUDC 105 Study of Shibli Nomani| Latest Solved Assignment of IGNOU 
BUDC 106 Study of Altaf Husain Hali| Latest Solved Assignment of IGNOU 
BUDC 107 Study of Sir Syed Ahmad Khan| Latest Solved Assignment of IGNOU 
BEGS 183 Writing and Study Skills| Latest Solved Assignment of IGNOU 
BPCS 187 Managing Human Resources| Latest Solved Assignment of IGNOU 
BPAG 173 E-Governance| Latest Solved Assignment of IGNOU 
BPCG 173 Psychology for Health and Well-being| Latest Solved Assignment of IGNOU 
BSOG 173 Rethinking Development| Latest Solved Assignment of IGNOU 
BUDC 108 Study of Classical Prose| Latest Solved Assignment of IGNOU 
BUDC 109 Urdu Tanz-o-Mazah| Latest Solved Assignment of IGNOU 
BUDC 110 Tanqeed Aur Balaghat (Study of Criticism & Grammar)| Latest Solved Assignment of IGNOU 
BSOS 184 Techniques of Ethnographic Film Making| Latest Solved Assignment of IGNOU 
BPCS 188 Application of Social Psychology| Latest Solved Assignment of IGNOU 
BPAG 174 Sustainable Development| Latest Solved Assignment of IGNOU 
BPCG 176 Psychology of Gender| Latest Solved Assignment of IGNOU 
BUDC 111 Study of Meer Taqi Meer| Latest Solved Assignment of IGNOU 
BUDC 112 Study of Allama Iqbal| Latest Solved Assignment of IGNOU 
BUDE 141 Study of Mirza Ghalib| Latest Solved Assignment of IGNOU 
BUDE 143 Study of Urdu Short Stories| Latest Solved Assignment of IGNOU 
BUDC 113 History of Language and Literature| Latest Solved Assignment of IGNOU 
BUDC 114 Study of Literary Movements| Latest Solved Assignment of IGNOU 
BUDE 142 Study of Meer Amman Dehlawi| Latest Solved Assignment of IGNOU 
BUDE 144 Study of Urdu Drama| Latest Solved Assignment of IGNOU BPCG 174 Psychology and Media...
Rs.299 Rs.599
| Product Name | Cart |
|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Category | : BACHELOR'S (HONOURS) DEGREE PROGRAMMES |
| Sub Category | : Bachelor of Arts Urdu (Honours)(BAUDH) |
| Products Code | : 6.12-BAUDH-ASSI |
| HSN Code | : 490110 |
| Language | : English, Hindi |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 20-25 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
BPCG 174 Psychology and Media is a crucial course that explores the intersection between psychology and media, focusing on how various forms of media—such as television, film, social media, and advertising—affect individuals' psychological well-being, behavior, and social perceptions. This course provides an in-depth analysis of how media content influences how people perceive themselves and others, shaping their attitudes, emotions, and behaviors.
The course begins with an introduction to the fundamental concepts of both psychology and media. Psychology is the study of human behavior and mental processes, while media refers to the various platforms and content that communicate information to the masses, including television, film, advertising, and digital media. The course explores how these two fields converge, focusing on how media content influences psychological responses and cognitive processes.
The primary focus is on how individuals process information from the media, how this affects their attitudes, beliefs, and behaviors, and how media representations influence broader societal issues such as gender roles, race, and violence. Media acts as both a mirror and a mold for societal values, and the course emphasizes the reciprocal relationship between media and individual psychology.
Several key psychological theories are central to understanding the impact of media on individuals:
Social Cognitive Theory: Proposed by Albert Bandura, this theory posits that individuals learn by observing others in their social environment. The theory is particularly relevant in understanding how media figures and characters influence behavior through modeling. For example, children often imitate behaviors seen in media, especially when characters are perceived as role models. This theory explains the phenomenon of media-driven imitation, where people replicate behaviors and attitudes portrayed in films, advertisements, and TV shows.
Cultivation Theory: Developed by George Gerbner, this theory focuses on the long-term effects of media exposure on people's perceptions of reality. According to cultivation theory, heavy media consumption can shape individuals’ beliefs and worldviews over time, making them more likely to accept media portrayals as an accurate reflection of the world. For instance, prolonged exposure to media violence may lead to the cultivation of fear or a belief in a more dangerous world.
Priming Theory: This theory examines how media exposure can activate certain cognitive schemas and associations, influencing people's immediate responses and behaviors. For example, watching a violent scene in a movie can "prime" individuals to feel more aggressive or angry. Priming theory highlights the power of media content in shaping emotional reactions and influencing decision-making.
Framing Theory: Framing focuses on how media outlets select, emphasize, and present information in a way that shapes public perception. This theory helps explain how media frames certain issues (e.g., politics, social issues, or stereotypes) and guides the audience's interpretation of these issues. For example, news media can frame a social issue in a way that either encourages empathy or promotes polarization.
One of the most significant areas of research in the psychology of media is the impact of media violence. Numerous studies have shown that exposure to violent content in movies, television, and video games can have various psychological effects. These effects include increased aggressiveness, desensitization to violence, and fear. The course covers media violence theories, such as the desensitization hypothesis, which suggests that repeated exposure to violence in the media can make individuals less sensitive to real-world violence.
Additionally, the course explores how the portrayal of violence in the media may influence public attitudes toward aggression, conflict resolution, and social behavior. Media violence is often linked to the normalization of harmful behaviors, especially among young audiences, who may be more impressionable to the aggressive behaviors seen in the media.
Media advertising plays a pivotal role in shaping consumer behavior and influencing attitudes toward products, lifestyles, and social norms. Advertising uses psychological tactics such as emotional appeal, persuasion, and social proof to influence individuals’ purchasing decisions and self-perceptions. The course explores how advertising relies on psychological principles like classical conditioning, operant conditioning, and cognitive dissonance to sell products and create brand loyalty.
Advertising also uses gender stereotypes, cultural norms, and body image portrayals to promote certain ideals. This is particularly relevant when examining the psychological effects of media on self-esteem, especially among young people. The course explores how the constant exposure to unrealistic beauty standards in advertisements can lead to issues such as body dissatisfaction, eating disorders, and low self-worth.
The rise of social media has added new layers to the study of psychology and media. Social media platforms like Instagram, Facebook, Twitter, and TikTok have transformed how people perceive themselves and others. The course explores the psychological effects of social media on identity formation, self-esteem, and social comparison.
Students will learn about the impact of social media on self-presentation, where individuals curate their lives for public consumption and compare themselves to others. This phenomenon can lead to social anxiety, depression, and loneliness as people seek validation through likes, comments, and followers. Additionally, the course looks at online behavior like cyberbullying, trolling, and the spread of misinformation, which have significant psychological consequences on individuals and society as a whole.
Beyond the psychological effects on individuals, media also plays a role in shaping society’s collective consciousness. The course explores how media representations of race, gender, sexuality, and politics influence social attitudes and perpetuate stereotypes. It examines how media can either challenge or reinforce dominant ideologies and contribute to social change.
The course also delves into the ethical implications of media consumption, considering the responsibility of media producers and consumers in promoting more positive and inclusive representations.
DISCLAIMER
The IGNOU solved assignments and guess papers provided on this platform are for reference purposes only and should not be used to engage in educational dishonesty. These materials serve as learning and study tools and are not intended for submission as original work. Users are responsible for using these materials ethically and in accordance with their educational institution's guidelines. We do not assume liability for any misuse or consequences resulting from the use of these materials. By accessing and utilizing these resources, users agree to this disclaimer.
Chat with us