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| Category | : BACHELOR'S (HONOURS) DEGREE PROGRAMMES |
| Sub Category | : Bachelor of Arts Urdu (Honours)(BAUDH) |
| Products Code | : 6.12-BAUDH-ASSI |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 20-25 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
BPCS 188 Application of Social Psychology is a comprehensive course that delves into the field of social psychology—a branch of psychology that studies how individual behavior, thoughts, and emotions are influenced by the presence and actions of others. This course highlights the theories and concepts that form the foundation of social psychology and illustrates how these ideas can be applied to real-world scenarios. The focus is on understanding how individuals and groups interact, how attitudes are formed and changed, and how group dynamics influence behavior.
Social psychology is concerned with understanding how social influences—from group norms to peer pressure, cultural expectations, and even advertising—shape individual behavior. The course begins by exploring the history and development of social psychology, tracing its evolution from early studies of behaviorism and psychoanalysis to the modern-day integration of cognitive, emotional, and social factors. Understanding social psychology’s evolution allows students to better appreciate the rich history of the field and its growing significance in understanding human interaction.
The course examines the foundational theories of social psychology, such as behaviorism, cognitive dissonance theory, social identity theory, and self-perception theory. These theories provide essential frameworks for analyzing the interaction between individual minds and the larger social context in which they exist. Students will explore how social psychology bridges the gap between the individual and the society, offering a clearer understanding of human interactions in social settings.
One of the central themes of the course is understanding the key theories that form the basis of social psychology. Students will examine the following major theories and concepts:
Social Identity Theory: This theory, developed by Henri Tajfel, focuses on how individuals categorize themselves into groups (e.g., social, cultural, or religious identities) and how these group affiliations influence attitudes, behaviors, and perceptions of others. The course explores in-group vs. out-group dynamics, prejudice, and discrimination as they relate to group identity.
Cognitive Dissonance Theory: Proposed by Leon Festinger, this theory looks at the discomfort people experience when their beliefs, attitudes, or behaviors are inconsistent. The course applies this theory to real-world situations, such as attitude change and rationalization.
Attribution Theory: This theory explains how people interpret the causes of their own and others' behavior. Students will learn about the fundamental attribution error and the ways in which situational vs. dispositional attributions shape our understanding of others' actions.
Conformity and Obedience: Social psychologists have long studied the ways in which individuals conform to social norms or obey authority figures, as demonstrated in famous experiments like Asch's conformity experiment and Milgram's obedience study. These concepts are explored through practical examples, such as peer pressure and obedience to authority.
The course emphasizes the practical applications of social psychology in everyday life. Students will explore how the principles of social influence and group behavior can be seen in various real-world contexts, such as:
Consumer Behavior and Marketing: Social psychology has a significant impact on marketing strategies, as advertisers use psychological principles to influence consumer choices. This includes persuasion, advertising tactics, and group dynamics that shape purchasing behavior.
Social Media and Online Behavior: In the digital age, social psychology plays a key role in understanding online behavior, including the influence of social networks, group identity, and peer influence in online communities.
Conflict Resolution and Negotiation: Social psychology helps in understanding how conflicts arise in groups and how to resolve them effectively. This section focuses on interpersonal relationships, communication, and negotiation skills.
Prejudice and Discrimination: Understanding the psychology of prejudice and discrimination is a major application of social psychology. The course looks at how stereotypes are formed, maintained, and challenged, and how social identity influences attitudes toward out-groups.
Health and Well-being: Social psychology also helps in understanding the influence of social networks and support systems on mental and physical health. Topics like social support, stress, and health behavior are explored, particularly in terms of how group dynamics and social contexts influence health decisions and outcomes.
A large part of the course focuses on group behavior and social influence—two key areas of interest in social psychology. Understanding how groups function, how individuals behave within groups, and how social norms and authority figures influence behavior is critical in analyzing a wide range of societal issues, from crowd behavior to political movements. Theories such as groupthink, bystander effect, and social facilitation are explored to better understand how individuals act in social contexts.
The course also looks at leadership within groups, analyzing how leaders influence group dynamics and how different styles of leadership impact the decision-making process. Students will study famous examples of leadership in history, such as Martin Luther King Jr., Mahatma Gandhi, and Adolf Hitler, and analyze how social psychology explains their ability to lead and influence masses.
Real-life examples play a central role in the course, as students are encouraged to critically analyze current events, media portrayals, and personal experiences through the lens of social psychology. Case studies are used to explore how psychological principles explain behaviors in various domains such as social movements, political campaigns, advertising, and group behavior in everyday life.
The course includes case studies such as the Stanford prison experiment, the rise of social media influencers, and the psychology of mass shootings, offering students an opportunity to apply social psychological concepts to real-world issues.
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