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MMPM 001 Consumer Behaviour | Guess Papers of IGNOU

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MMPM 001 Consumer Behaviour | Guess Papers of IGNOU

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MMPM 001 Consumer Behaviour explores the psychological, social, and cultural factors influencing consumer decisions. This course is crucial for understanding market dynamics and designing effective marketing strategies.
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  • Comprehensive analysis of consumer decision-making processes.
  • Insights into the impact of cultural and social influences on buying behavior.
  • Strategies for targeting and segmenting markets effectively.
  • Application of consumer behavior theories in real-world marketing scenarios.
Category : POST GRADUATE DIPLOMA PROGRAMMES
Sub Category : Post Graduate Diploma in Marketing Management (PGDIMM)
Products Code : PGDIMM-MMPM-S1-6.63
HSN Code : 490110
Language : English, English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 50
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

The MMPM 001 Consumer Behaviour course is an essential component of the Post Graduate Diploma in Marketing Management (PGDIMM). This course delves into the intricate processes that drive consumer decisions, providing students with a deep understanding of the psychological, social, and cultural factors that influence buying behavior. By studying consumer behavior, students will gain valuable insights into how to effectively target and segment markets, allowing them to develop and implement successful marketing strategies.

Benefits of Using This Book:

  • Comprehensive Coverage: The book covers all essential aspects of consumer behavior, ensuring a thorough understanding of the subject.
  • Exam Preparation: This book includes important questions from previous IGNOU exams, helping students focus on key topics and enhance their exam performance.
  • Practical Application: The content is designed to be highly applicable to real-world marketing challenges, enabling students to apply theoretical knowledge to practical scenarios.
  • Focused Learning: With targeted highlights and essential points, students can efficiently study and retain crucial information.

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