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Category | : POST GRADUATE DIPLOMA PROGRAMMES |
Sub Category | : Post Graduate Diploma in Marketing Management (PGDIMM) |
Products Code | : PGDIMM-MMPM-S1-6.63 |
HSN Code | : 490110 |
Language | : English, English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 50 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
The MMPM 001 Consumer Behaviour course is an essential component of the Post Graduate Diploma in Marketing Management (PGDIMM). This course delves into the intricate processes that drive consumer decisions, providing students with a deep understanding of the psychological, social, and cultural factors that influence buying behavior. By studying consumer behavior, students will gain valuable insights into how to effectively target and segment markets, allowing them to develop and implement successful marketing strategies.
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