MMPC 001 Management Functions and Organizational Processes | Guess Papers of IGNOU 
MMPC 006 Marketing Management | Guess Papers of IGNOU 
MMPM 001 Consumer Behaviour | Guess Papers of IGNOU 
MMPM 002 Sales Management | 490110 
MMPM 003 Product and Brand Management | Guess Papers of IGNOU 
MMPM 009 Retail Management | Guess Papers of IGNOU 
MMPM 005 Marketing of Services | Guess Papers of IGNOU 
MMPM 004 International Marketing | Guess Papers of IGNOU 
MMPM 007 Integrated Marketing Communication | Guess Papers of IGNOU 
MMPM 006 Marketing Research | Quick Readable...
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| Category | : POST GRADUATE DIPLOMA PROGRAMMES |
| Sub Category | : Post Graduate Diploma in Marketing Management (PGDIMM) |
| Products Code | : PGDIMM-MMPM-S2-6.63 |
| HSN Code | : 490110 |
| Language | : English, English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 50 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MMPM 006 Marketing Research is an essential resource for students enrolled in the Post Graduate Diploma in Marketing Management (PGDIMM) at IGNOU. This book provides a thorough understanding of marketing research, from fundamental concepts to advanced methodologies. It includes practical applications and case studies that help students grasp complex theories with ease. The material is curated to highlight important questions that frequently appear in exams, ensuring that students can focus on key areas and maximize their preparation efficiency.
Comprehensive Coverage: The MMPM 006 study material offers in-depth coverage of all critical marketing research topics. From understanding consumer behavior to data analysis techniques, this book ensures that students are well-prepared for every aspect of their exams.
Practical Applications: With numerous case studies and real-world examples, students can see how marketing research concepts are applied in actual business scenarios. This practical approach enhances learning and helps in retaining complex information.
Exam Focused: The study material is designed with a keen focus on important exam questions. By highlighting these areas, students can prioritize their study efforts and ensure they cover the most critical topics for their exams.
Easy-to-Understand: Written in a clear and concise manner, the content is easy to grasp. The use of simple language and structured format makes studying more efficient and less time-consuming.
Benefits for Students:
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