MMPC 001 Management Functions and Organizational Processes | Guess Papers of IGNOU 
MMPC 006 Marketing Management | Guess Papers of IGNOU 
MMPM 001 Consumer Behaviour | Guess Papers of IGNOU 
MMPM 002 Sales Management | 490110 
MMPM 003 Product and Brand Management | Guess Papers of IGNOU 
MMPM 009 Retail Management | Guess Papers of IGNOU 
MMPM 005 Marketing of Services | Guess Papers of IGNOU 
MMPM 004 International Marketing | Guess Papers of IGNOU 
MMPM 006 Marketing Research | Guess Papers of IGNOU 
MMPM 007 Integrated Marketing Communication | ...
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| Category | : POST GRADUATE DIPLOMA PROGRAMMES |
| Sub Category | : Post Graduate Diploma in Marketing Management (PGDIMM) |
| Products Code | : PGDIMM-MMPM-S2-6.63 |
| HSN Code | : 490110 |
| Language | : English, English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 50 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
Integrated Marketing Communication (MMPM 007) is a crucial component of the Post Graduate Diploma in Marketing Management (PGDIMM). This subject provides students with a comprehensive understanding of how to effectively integrate various marketing channels to deliver a unified message to consumers. The course covers the fundamentals of advertising, public relations, sales promotions, direct marketing, and digital media, emphasizing the importance of consistency and synergy in marketing efforts.
Benefits:
#IntegratedMarketing #MarketingCommunication #PGDIMM #IGNOUStudyGuide #ExamPreparation
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