MMPM 007 Integrated Marketing Communication is meticulously crafted to serve as the ultimate study companion for students enrolled in the Post Graduate Diploma in Marketing Management (PGDIMM). This book spans 100-130 pages, ensuring complete coverage of the syllabus with a focus on quick, digestible notes that are perfect for exam preparation.

Benefits:

• Thorough Coverage: All key aspects of Integrated Marketing Communication are covered, providing a deep understanding of the subject.
• Exam-Oriented: Notes are designed to be concise yet comprehensive, aiding in effective exam preparation.
• Practical Insights: Includes practical case studies and real-world examples to bridge the gap between theory and practice.
• Quick Reference: Easy-to-navigate format allows for quick revision and efficient study sessions.

Content:

• Introduction to Integrated Marketing Communication: Understanding the basics and importance of integrated marketing strategies.
• Communication Process: Detailed exploration of the communication process, models, and theories.
• Advertising: Comprehensive study of advertising principles, types, and the role of creativity.
• Public Relations: Importance of PR in marketing, strategies for effective public relations, and crisis management.
• Sales Promotion: Techniques, tools, and their application in marketing campaigns.
• Direct Marketing: Evolution, tools, and strategies for direct marketing.
• Digital Marketing: Integration of digital marketing with traditional methods, SEO, SEM, and social media marketing.
• Media Planning and Budgeting: Strategic planning and effective budgeting for marketing campaigns.
• Evaluation and Control: Methods to evaluate the effectiveness of marketing communication and control mechanisms.
• Case Studies: Real-world applications and detailed analysis of successful integrated marketing campaigns.

This book is an invaluable resource for students aiming to excel in their exams. It simplifies complex concepts, provides practical insights, and ensures a thorough understanding of the subject matter. The inclusion of real-world case studies enhances learning by connecting theoretical knowledge with practical applications, making it easier for students to grasp and retain information.