MMPM 001 Consumer Behaviour is a vital course within the Post Graduate Diploma in Marketing Management (PGDIMM) that delves into the complex mechanisms of consumer decision-making processes. This course provides a thorough understanding of the psychological, social, and cultural factors that influence consumer behaviour. Students will explore various theories and models of consumer behaviour and learn how to apply these concepts to develop effective marketing strategies.

The curriculum covers a wide range of topics, including perception, motivation, learning, attitude formation, and change, as well as the impact of family, social groups, and culture on consumer behaviour. Practical examples and case studies are integrated into the course to help students relate theoretical concepts to real-world marketing challenges.

By the end of this course, students will be equipped with the knowledge and skills to analyze consumer behaviour, predict market trends, and create targeted marketing campaigns that resonate with their audience. This book is designed to help students prepare for exams with quick, readable notes, ensuring comprehensive coverage of the syllabus in just 100-130 pages.

Benefits of Using This Book

• Exam Preparation: Designed with quick, readable notes that cover the entire syllabus, making it easy to prepare for exams.
• Comprehensive Coverage: Provides an in-depth understanding of consumer behaviour theories and models.
• Practical Application: Includes case studies and practical examples to help students apply theoretical knowledge to real-world scenarios.
• Targeted Marketing Strategies: Equips students with the skills to develop effective marketing campaigns based on consumer behaviour analysis.

This book is a valuable resource for students aiming to excel in the Post Graduate Diploma in Marketing Management. It not only enhances their understanding of consumer behaviour but also provides practical insights into developing successful marketing strategies. The well-structured, concise content ensures that students can easily grasp and retain key concepts, making it an essential tool for exam preparation.

#ConsumerBehaviour #MarketingManagement #PGDIMM #ExamPrep #MarketingStrategies #ConsumerDecisionMaking #SyllabusCovered #StudyGuide