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MMPM 009 Retail Management | Quick Readable Notes For IGNOU Exam

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MMPM 009 Retail Management | Quick Readable Notes For IGNOU Exam

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Retail Management focuses on the principles and practices essential for efficient retail operations. This course equips students with the skills to manage and optimize retail businesses effectively.

  • Comprehensive understanding of retail concepts and strategies.
  • Practical insights into retail operations and management.
  • Analysis of consumer behavior and retail trends.
  • Techniques for enhancing customer satisfaction and loyalty.
Category : POST GRADUATE DIPLOMA PROGRAMMES
Sub Category : Post Graduate Diploma in Marketing Management (PGDIMM)
Products Code : PGDIMM-MMPM-S1-6.63
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

MMPM 009 Retail Management is designed for students pursuing the Post Graduate Diploma in Marketing Management (PGDIMM). This course offers a deep dive into the dynamic world of retail, providing a thorough understanding of various retail formats, strategies, and operations. Students will learn to analyze consumer behavior, develop effective retail strategies, and manage retail businesses efficiently.

The course covers essential topics such as store layout and design, inventory management, supply chain management, and customer relationship management. Practical case studies and real-world examples help students apply theoretical concepts to actual retail scenarios.

By the end of this course, students will be adept at identifying retail trends, optimizing retail operations, and implementing strategies to enhance customer satisfaction and loyalty. The knowledge gained from this course will be invaluable for those looking to build a career in retail management or enhance their current retail business practices.

Content: MMPM 009 Retail Management is a vital course for students enrolled in the Post Graduate Diploma in Marketing Management (PGDIMM). This course offers an in-depth exploration of the retail sector, focusing on both theoretical and practical aspects of retail management. Students will gain a comprehensive understanding of retail concepts, strategies, and operations, enabling them to manage retail businesses effectively.

The course highlights include a deep dive into retail formats and strategies, providing students with practical insights into managing retail operations. Students will learn to analyze consumer behavior, understand retail trends, and develop strategies to enhance customer satisfaction and loyalty. The course also covers essential topics such as store layout and design, inventory management, supply chain management, and customer relationship management.

With practical case studies and real-world examples, students will be able to apply theoretical concepts to real retail scenarios. This hands-on approach ensures that students are well-prepared to tackle the challenges of the retail industry. By the end of the course, students will be equipped with the skills and knowledge needed to excel in retail management, making this an essential part of the PGDIMM program.

Benefits of Using This Book:

  • Comprehensive Coverage: The book covers all essential topics in retail management, ensuring a well-rounded understanding of the subject.
  • Practical Insights: Real-world examples and case studies provide practical insights into retail operations.
  • Exam Preparation: Designed to help students excel in exams with quick, readable notes that cover the entire syllabus in 100-130 pages.
  • Career Advancement: Equips students with the skills needed for a successful career in retail management.

This course is structured to ensure that students can easily find and utilize the content for their studies, providing clear and concise information that is directly relevant to their exams and future careers in retail management.

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