MMPC 006 Marketing Management is an essential course within the Post Graduate Diploma in Marketing Management (PGDIMM) program. It delves into the fundamental concepts of marketing, providing a robust framework for understanding consumer behavior, market research, product development, branding, pricing strategies, and digital marketing trends.

This course stands out due to its practical approach, incorporating real-world case studies and examples that illustrate the application of marketing theories in various business contexts. The curriculum is structured to ensure a comprehensive understanding of both traditional and contemporary marketing strategies, equipping students with the skills necessary to excel in the dynamic field of marketing.

Key Benefits:

• Exam-focused Content: The course material is tailored to help students prepare effectively for exams, with concise notes that cover the entire syllabus.
• Comprehensive Coverage: All key areas of marketing management are covered, ensuring a holistic understanding of the subject.
• Practical Insights: Real-world examples and case studies provide practical insights into marketing strategies.
• Up-to-date Information: The course includes the latest trends and practices in digital marketing, keeping students abreast of current industry developments.

Students will find the MMPC 006 Marketing Management course particularly beneficial due to its readable format and the thorough coverage of all topics within 100-130 pages, making it an ideal resource for quick review and exam preparation.