MMPC 001 Management Functions and Organizational Processes | Guess Papers of IGNOU 
MMPM 001 Consumer Behaviour | Guess Papers of IGNOU 
MMPM 002 Sales Management | 490110 
MMPM 003 Product and Brand Management | Guess Papers of IGNOU 
MMPM 009 Retail Management | Guess Papers of IGNOU 
MMPM 005 Marketing of Services | Guess Papers of IGNOU 
MMPM 004 International Marketing | Guess Papers of IGNOU 
MMPM 007 Integrated Marketing Communication | Guess Papers of IGNOU 
MMPM 006 Marketing Research | Guess Papers of IGNOU 
MMPC 006 Marketing Management | Quick Readable...
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| Category | : POST GRADUATE DIPLOMA PROGRAMMES |
| Sub Category | : Post Graduate Diploma in Marketing Management (PGDIMM) |
| Products Code | : PGDIMM-MMPC-S1-6.63 |
| HSN Code | : 490110 |
| Language | : English, English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 50 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MMPC 006 Marketing Management is an essential subject for students enrolled in the Post Graduate Diploma in Marketing Management (PGDIMM) at IGNOU. This comprehensive book delves into the core concepts of marketing, providing students with a thorough understanding of marketing principles, consumer behavior, and strategic marketing management. Packed with practical examples and case studies, this book not only enhances theoretical knowledge but also equips students with real-world insights.
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