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MMPM 003 Product and Brand Management | Guess Papers of IGNOU

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MMPM 003 Product and Brand Management | Guess Papers of IGNOU

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MMPM 003 covers the essentials of product and brand management, focusing on strategies to build and sustain successful brands in competitive markets. This course is pivotal for marketing management students aiming to excel in brand equity and product lifecycle management.
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  • Comprehensive coverage of product lifecycle stages.
  • In-depth analysis of brand equity and positioning.
  • Practical case studies and real-world applications.
  • Key strategies for managing brand portfolios.
Category : POST GRADUATE DIPLOMA PROGRAMMES
Sub Category : Post Graduate Diploma in Marketing Management (PGDIMM)
Products Code : PGDIMM-MMPM-S1-6.63
HSN Code : 490110
Language : English, English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 50
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

The MMPM 003 Product and Brand Management course from IGNOU's PGDIMM program is a critical resource for students aspiring to master the nuances of product development and brand management. This course offers a detailed exploration of the product lifecycle, brand equity, brand positioning, and portfolio management.

Key Benefits:

  • Holistic Understanding: Gain a thorough understanding of the entire product lifecycle, from development to decline.
  • Brand Equity Mastery: Learn how to build and sustain strong brands, enhancing your knowledge of brand equity and positioning.
  • Practical Insights: Benefit from practical case studies and real-world examples that provide actionable insights.
  • Exam Preparation: Utilize our specially prepared guess papers, covering important questions likely to appear in exams, ensuring effective and targeted preparation.

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