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Category | : POST GRADUATE DIPLOMA PROGRAMMES |
Sub Category | : Post Graduate Diploma in Marketing Management (PGDIMM) |
Products Code | : PGDIMM-MMPM-S2-6.63 |
HSN Code | : 490110 |
Language | : English, English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 50 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MMPM 004 International Marketing is an integral part of the Post Graduate Diploma in Marketing Management (PGDIMM), offering students a thorough understanding of the complexities and opportunities in global markets. This subject covers essential topics such as market entry strategies, international product lifecycle, global pricing strategies, and cross-cultural marketing. With a focus on real-world applications, students will engage with case studies and current examples that bring theoretical concepts to life.
By using this comprehensive study material, students will gain the necessary skills to excel in their exams and future careers in international marketing. The book is designed to address important questions likely to appear in IGNOU exams, ensuring thorough preparation and confidence.
Benefits:
#InternationalMarketing #PGDIMM #IGNOUExamPreparation #MarketingManagement #GlobalMarketStrategies
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