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Category | : POST GRADUATE DIPLOMA PROGRAMMES |
Sub Category | : Post Graduate Diploma in Marketing Management (PGDIMM) |
Products Code | : PGDIMM-MMPM-S2-6.63 |
HSN Code | : 490110 |
Language | : English, English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 50 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
The MMPM 005 Marketing of Services book is meticulously designed for students enrolled in the Post Graduate Diploma in Marketing Management (PGDIMM) at IGNOU. This comprehensive guide covers all crucial aspects of marketing services, from understanding consumer behavior to developing effective marketing strategies. It includes a range of practical case studies, examples, and important exam questions with detailed answers, ensuring students are well-prepared for their examinations. The content is structured to help students grasp complex concepts easily and apply them in real-world scenarios.
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