MMPM 005 Marketing of Services is a comprehensive course designed for students pursuing a Post Graduate Diploma in Marketing Management (PGDIMM). This course delves into the distinctive aspects of service marketing, offering in-depth knowledge and practical skills necessary for excelling in the service industry.

Students will explore key concepts such as the characteristics of services, service quality management, customer satisfaction, and the service delivery process. The course also emphasizes the importance of customer relationship management (CRM) in building and maintaining successful service-oriented businesses.

Benefits

• Holistic Understanding: Gain a thorough understanding of the principles and practices unique to service marketing.
• Industry-Relevant Skills: Equip yourself with skills directly applicable to various service sectors, enhancing your employability.
• Practical Insights: Learn through real-world examples and case studies, bridging the gap between theory and practice.
• Exam Preparation: Benefit from quick, readable notes that cover the entire syllabus, helping you excel in exams.

How This Book Helps in Exams

This book is crafted to provide quick, readable notes that comprehensively cover the syllabus, ensuring students can review all essential topics efficiently. With a focus on clarity and conciseness, the content is structured to aid quick revision and reinforce understanding, making exam preparation more effective.

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