MMPM 003 Product and Brand Management is a crucial course in the Post Graduate Diploma in Marketing Management (PGDIMM) that provides students with the necessary skills and knowledge to excel in the dynamic field of marketing. This course covers essential concepts such as brand equity, product lifecycle management, branding strategies, and market segmentation. By focusing on real-world applications and practical examples, MMPM 003 prepares students to effectively manage and grow brands in competitive markets.

This book is designed to be highly beneficial for students preparing for exams, offering quick, readable notes that cover the entire syllabus in 100-130 pages. The concise format ensures that students can easily grasp complex topics and retain critical information, making it an invaluable resource for exam preparation.

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Unlock your potential in the field of marketing with MMPM 003 Product and Brand Management. This course, part of the Post Graduate Diploma in Marketing Management (PGDIMM), delves into the core aspects of product and brand management, ensuring a well-rounded understanding of key concepts such as brand equity, product lifecycle management, and branding strategies.

Key Features:

• Explore brand equity and learn how to position brands effectively in the market.
• Understand the intricacies of product lifecycle management to maintain product relevance.
• Develop robust branding strategies and learn about brand architecture.
• Gain insights into market segmentation and targeting for more precise marketing efforts.

Benefits:

• Exam Preparation: This book provides quick, readable notes, making it easy to review and retain critical information.
• Comprehensive Coverage: With a syllabus spanning 100-130 pages, students can be assured of thorough preparation.
• Real-World Insights: Practical examples and applications help in understanding the theoretical concepts better.

Start your journey towards becoming a marketing expert with MMPM 003. This book is designed to help you excel in your exams and apply your knowledge in real-world scenarios effectively. #MarketingManagement #BrandManagement #ProductLifecycle #PGDIMM #ExamPreparation