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Category | : POST GRADUATE DIPLOMA PROGRAMMES |
Sub Category | : Post Graduate Diploma in Marketing Management (PGDIMM) |
Products Code | : PGDIMM-MMPM-S2-6.63 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 100-130 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
The MMPM 004 International Marketing course is meticulously designed for students pursuing the Post Graduate Diploma in Marketing Management (PGDIMM). It offers a comprehensive understanding of international marketing dynamics, enabling students to effectively navigate and succeed in the global market. The course covers critical aspects such as global marketing strategies, international market research, and cross-cultural consumer behavior. By exploring detailed case studies and practical applications, students gain valuable insights into successful international marketing campaigns. This course is an invaluable resource for aspiring marketing professionals aiming to excel in the international arena.
Benefits of Using This Book:
How This Book Helps in Exams:
Content: The MMPM 004 International Marketing course is an essential component of the Post Graduate Diploma in Marketing Management (PGDIMM), designed to provide students with a robust understanding of international marketing practices. This course delves into the complexities of global marketing, offering detailed insights into strategies, market research, and consumer behavior across different cultures.
Students will benefit from comprehensive coverage of the syllabus, presented in a concise and readable format. The book includes practical case studies that illustrate successful international marketing campaigns, offering students real-world examples to enhance their learning experience. Key highlights and exam-oriented notes ensure that students can quickly grasp and revise important concepts, making it an invaluable resource for exam preparation.
By using this book, students can efficiently cover the entire syllabus within 100-130 pages, ensuring they are well-prepared for their exams. The structured content, with highlighted important points, makes it easy for students to review and retain critical information. Whether you're looking to excel in exams or gain a deeper understanding of international marketing, this study guide is designed to meet your needs.
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