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MMPM 004 International Marketing | Quick Readable Notes For IGNOU Exam

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MMPM 004 International Marketing | Quick Readable Notes For IGNOU Exam

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This course provides an in-depth understanding of international marketing strategies, practices, and principles essential for operating in the global marketplace.

  • Comprehensive coverage of global marketing strategies.
  • Insight into international market research and entry modes.
  • Analysis of cross-cultural consumer behavior.
  • Detailed case studies on successful international marketing campaigns.
Category : POST GRADUATE DIPLOMA PROGRAMMES
Sub Category : Post Graduate Diploma in Marketing Management (PGDIMM)
Products Code : PGDIMM-MMPM-S2-6.63
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

The MMPM 004 International Marketing course is meticulously designed for students pursuing the Post Graduate Diploma in Marketing Management (PGDIMM). It offers a comprehensive understanding of international marketing dynamics, enabling students to effectively navigate and succeed in the global market. The course covers critical aspects such as global marketing strategies, international market research, and cross-cultural consumer behavior. By exploring detailed case studies and practical applications, students gain valuable insights into successful international marketing campaigns. This course is an invaluable resource for aspiring marketing professionals aiming to excel in the international arena.

Benefits of Using This Book:

  • In-Depth Knowledge: Provides a thorough understanding of international marketing principles and strategies.
  • Practical Insights: Includes case studies and examples of successful international marketing campaigns.
  • Exam Preparation: Offers quick, readable notes to help students cover the syllabus efficiently and effectively.
  • Comprehensive Coverage: Ensures that all essential topics are covered within 100-130 pages, making it a concise yet comprehensive study guide.

How This Book Helps in Exams:

  • Structured Content: The book's well-organized structure helps in quick revision and easy understanding of complex concepts.
  • Key Highlights: Important points are highlighted for quick reference during exam preparation.
  • Exam-Oriented Notes: Focuses on providing exam-oriented notes that cover the entire syllabus succinctly.


Content: The MMPM 004 International Marketing course is an essential component of the Post Graduate Diploma in Marketing Management (PGDIMM), designed to provide students with a robust understanding of international marketing practices. This course delves into the complexities of global marketing, offering detailed insights into strategies, market research, and consumer behavior across different cultures.

Students will benefit from comprehensive coverage of the syllabus, presented in a concise and readable format. The book includes practical case studies that illustrate successful international marketing campaigns, offering students real-world examples to enhance their learning experience. Key highlights and exam-oriented notes ensure that students can quickly grasp and revise important concepts, making it an invaluable resource for exam preparation.

By using this book, students can efficiently cover the entire syllabus within 100-130 pages, ensuring they are well-prepared for their exams. The structured content, with highlighted important points, makes it easy for students to review and retain critical information. Whether you're looking to excel in exams or gain a deeper understanding of international marketing, this study guide is designed to meet your needs.

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