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MMPM 001 Consumer Behaviour | IN-DEPTH STUDY GUIDE for IGNOU

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MMPM 001 Consumer Behaviour | IN-DEPTH STUDY GUIDE for IGNOU

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This comprehensive guide on Consumer Behaviour covers all essential topics for the PGDIMM program. It is meticulously designed to help students excel in their exams and understand consumer dynamics.

  • Detailed coverage of the entire syllabus
  • Exam-focused content with key concepts highlighted
  • In-depth analysis of consumer behaviour theories and practices
  • Practical examples and case studies for better understanding
Category : POST GRADUATE DIPLOMA PROGRAMMES
Sub Category : Post Graduate Diploma in Marketing Management (PGDIMM)
Products Code : PGDIMM-MMPM-S1-6.63
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 300
Weight : 199 GM
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

The MMPM 001 Consumer Behaviour study guide is an in-depth resource designed to cover all aspects of the syllabus for the Post Graduate Diploma in Marketing Management (PGDIMM). With its 300-350 pages of comprehensive content, this guide ensures that students are well-prepared for their exams.

Benefits of Using This Book:

  1. Complete Syllabus Coverage: Every topic required by the IGNOU syllabus is meticulously covered, ensuring no important concept is missed.
  2. Exam-Focused Content: The guide includes key concepts, definitions, and summaries that are crucial for scoring high marks in exams.
  3. Practical Examples and Case Studies: Real-world examples and case studies help in understanding and applying consumer behaviour theories effectively.
  4. Enhanced Understanding: Detailed explanations and breakdowns of complex topics make learning easier and more efficient.

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