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Category | : POST GRADUATE DIPLOMA PROGRAMMES |
Sub Category | : Post Graduate Diploma in Marketing Management (PGDIMM) |
Products Code | : PGDIMM-MMPM-S2-6.63 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 300 |
Weight | : 199 GM |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
The MMPM 006 Marketing Research book is an essential resource for students pursuing the Post Graduate Diploma in Marketing Management (PGDIMM). This comprehensive study guide covers the entire syllabus outlined by IGNOU, ensuring that you are well-prepared for your exams. With 300-350 pages of in-depth content, this book provides a thorough understanding of marketing research concepts, methodologies, and applications. The easy-to-understand language and structured format make complex topics accessible, helping you grasp key concepts effectively.
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