BSM 001 Fundamentals of Management | IN-DEPTH STUDY GUIDE for IGNOU 
BSM 002 Basics of Marketing | IN-DEPTH STUDY GUIDE for IGNOU 
BSM 003 Written Communication Skills | IN-DEPTH STUDY GUIDE for IGNOU 
BSMA 001 Basic IT Skills | IN-DEPTH STUDY GUIDE for IGNOU 
BSM 005 Focus on the Customer | IN-DEPTH STUDY GUIDE for IGNOU 
BSM 006 Understanding Customer Requirements | IN-DEPTH STUDY GUIDE for IGNOU 
BSMA 002 Communication and Soft Skills | IN-DEPTH STUDY GUIDE for IGNOU 
BSM 007 Understanding Human Behavior | IN-DEPTH STUDY GUIDE for IGNOU 
BSM 008 Basic Quantitative Techniques | IN-DEPTH STUDY GUIDE for IGNOU 
BEVAE 181 Environmental Studies | IN-DEPTH STUDY GUIDE for IGNOU 
BSMA 003 Advanced IT Skills | IN-DEPTH STUDY GUIDE for IGNOU 
BSM 009 Introduction to Service Operations | IN-DEPTH STUDY GUIDE for IGNOU 
BSM 010 Service Design | IN-DEPTH STUDY GUIDE for IGNOU 
BSM 011 Service Quality and Improvement | IN-DEPTH STUDY GUIDE for IGNOU 
BSMA 004 Accounting as Information System | IN-DEPTH STUDY GUIDE for IGNOU 
BSM 012 Economy and Services | IN-DEPTH STUDY GUIDE for IGNOU 
BSM 013 Delivering and Performing Service | IN-DEPTH STUDY GUIDE for IGNOU 
BSM 014 Managing Service Operations - I | IN-DEPTH STUDY GUIDE for IGNOU 
BSMA 005 Data Processing and Reporting | IN-DEPTH STUDY GUIDE for IGNOU 
BSM 016 Managing Service Operations - II | IN-DEPTH STUDY GUIDE for IGNOU 
BSM 017 Service Entrepreneurship | IN-DEPTH STUDY GUIDE for IGNOU 
BSMA 006 Research Process | IN-DEPTH STUDY GUIDE for IGNOU BSM 004 Foundations of Services Marketing |...
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| Category | : BACHELOR‘S DEGREE PROGRAMMES |
| Sub Category | : Bachelor of Business Administration (Services Management) (BBASM) |
| Products Code | : BBASM-S2-3.04 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 300 |
| Weight | : 199 GM |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
Our study material for BSM 004 Foundations of Services Marketing is meticulously designed to meet the needs of BBASM students. It offers a comprehensive exploration of core principles and strategies in services marketing essential for success in service-oriented industries.
One of the key benefits of our study material is its focus on practical application. Through real-world examples and case studies, students gain insights into how services marketing principles are applied in various service sectors, preparing them for the dynamic challenges of the industry.
Moreover, our study material ensures comprehensive coverage of all syllabus topics, facilitating thorough preparation for exams. With detailed explanations, examples, and practice materials, students can strengthen their understanding and excel in their assessments.
In addition to aiding exam preparation, our study material equips students with the knowledge and skills needed to succeed in marketing roles within service-oriented businesses. By mastering foundational concepts in services marketing, students can develop effective marketing strategies tailored to the unique needs of service industries.
DISCLAIMER
The IGNOU solved assignments and guess papers provided on this platform are for reference purposes only and should not be used to engage in educational dishonesty. These materials serve as learning and study tools and are not intended for submission as original work. Users are responsible for using these materials ethically and in accordance with their educational institution's guidelines. We do not assume liability for any misuse or consequences resulting from the use of these materials. By accessing and utilizing these resources, users agree to this disclaimer.
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