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BSM 004 Foundations of Services Marketing | Guess Papers of IGNOU

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BSM 004 Foundations of Services Marketing | Guess Papers of IGNOU

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BSM 004 Foundations of Services Marketing: Master the Fundamentals (50-60 Pages)
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  • Grasp the unique characteristics of services and how they differ from physical products.
  • Learn effective service marketing strategies to gain a competitive edge.
  • Understand the importance of customer satisfaction in the service industry.
  • Prepare for IGNOU exams with focused coverage of important topics and potential questions.
Category : BACHELOR‘S DEGREE PROGRAMMES
Sub Category : Bachelor of Business Administration (Services Management) (BBASM)
Products Code : BBASM-S2-3.04
HSN Code : 490110
Language : English, English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 50
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

This comprehensive guide to BSM 004: Foundations of Services Marketing equips you with the knowledge and tools to excel in your BBA (Services Management) program. In-depth exploration of service marketing concepts: Gain a thorough understanding of intangibility, heterogeneity, perishability, and other key aspects of services. Master the service marketing mix: Learn how to leverage the extended marketing mix (7Ps) for effective service promotion, pricing, distribution, and more. Develop exceptional customer service skills: Discover strategies to build strong customer relationships and ensure satisfaction throughout the service experience. Ace your IGNOU exams: Benefit from focused coverage of 50-60 pages packed with essential concepts, potential exam questions, and valuable insights aligned with the IGNOU syllabus.

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