BSM 001 Fundamentals of Management | Quick Readable Notes For IGNOU Exam 
BSM 002 Basics of Marketing | Quick Readable Notes For IGNOU Exam 
BSM 003 Written Communication Skills | Quick Readable Notes For IGNOU Exam 
BSMA 001 Basic IT Skills | Quick Readable Notes For IGNOU Exam 
BSM 005 Focus on the Customer | Quick Readable Notes For IGNOU Exam 
BSM 006 Understanding Customer Requirements | Quick Readable Notes For IGNOU Exam 
BSMA 002 Communication and Soft Skills | Quick Readable Notes For IGNOU Exam 
BSM 007 Understanding Human Behavior | Quick Readable Notes For IGNOU Exam 
BSM 008 Basic Quantitative Techniques | Quick Readable Notes For IGNOU Exam 
BEVAE 181 Environmental Studies | Quick Readable Notes For IGNOU Exam 
BSMA 003 Advanced IT Skills | Quick Readable Notes For IGNOU Exam 
BSM 009 Introduction to Service Operations | Quick Readable Notes For IGNOU Exam 
BSM 010 Service Design | Quick Readable Notes For IGNOU Exam 
BSM 011 Service Quality and Improvement | Quick Readable Notes For IGNOU Exam 
BSMA 004 Accounting as Information System | Quick Readable Notes For IGNOU Exam 
BSM 012 Economy and Services | Quick Readable Notes For IGNOU Exam 
BSM 013 Delivering and Performing Service | Quick Readable Notes For IGNOU Exam 
BSM 014 Managing Service Operations - I | Quick Readable Notes For IGNOU Exam 
BSMA 005 Data Processing and Reporting | Quick Readable Notes For IGNOU Exam 
BSMA 005 Data Processing and Reporting | Quick Readable Notes For IGNOU Exam 
BSM 015 Managing Service Promises | Quick Readable Notes For IGNOU Exam 
BSM 016 Managing Service Operations - II | Quick Readable Notes For IGNOU Exam 
BSM 017 Service Entrepreneurship | Quick Readable Notes For IGNOU Exam 
BSMA 006 Research Process | Quick Readable Notes For IGNOU Exam 
BSM 004 Foundations of Services Marketing |...
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| Category | : BACHELOR‘S DEGREE PROGRAMMES |
| Sub Category | : Bachelor of Business Administration (Services Management) (BBASM) |
| Products Code | : BBASM-S2-3.04 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 100-130 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
Delve into BSM 004 - Foundations of Services Marketing, a critical course for Bachelor of Business Administration (Services Management) students aimed at understanding the unique aspects of marketing services. This course covers principles such as service characteristics (intangibility, inseparability, variability, perishability), strategies for managing service quality, customer retention techniques, and the service marketing mix (7 Ps). With a focused syllabus spanning 100-130 pages, our concise study resources ensure thorough preparation for exams, covering topics such as service design, pricing strategies, service delivery management, and digital marketing in services.
#ServicesMarketing #BSM004 #BBASM #CustomerExperience
Benefits:
Prepare effectively for your exams with BSM 004 and acquire essential knowledge about services marketing principles, equipping you with skills necessary for effective marketing and customer engagement in service-oriented business environments.
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