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Rs.149
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Category | : BACHELOR‘S DEGREE PROGRAMMES |
Sub Category | : Bachelor of Business Administration (Services Management) (BBASM) |
Products Code | : BBASM-S2-3.04 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 100-130 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
Delve into BSM 005 - Focus on the Customer, an essential course for Bachelor of Business Administration (Services Management) students focused on mastering customer-centric strategies. This course covers key aspects such as understanding customer needs and expectations, customer segmentation strategies, effective targeting and positioning, and relationship management techniques crucial for building customer loyalty and satisfaction. With a focused syllabus spanning 100-130 pages, our concise study resources ensure thorough preparation for exams, covering topics such as customer lifetime value, CRM systems, omni-channel marketing, and ethical considerations in customer management.
#CustomerFocus #BSM005 #BBASM #CustomerRelationshipManagement
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