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Category | : BACHELOR‘S DEGREE PROGRAMMES |
Sub Category | : Bachelor of Business Administration (Services Management) (BBASM) |
Products Code | : BBASM-S4-3.04 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 300 |
Weight | : 199 GM |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
BSM 011 Service Quality and Improvement provides BBASM students with a comprehensive understanding of service quality management and strategies for continuous improvement. The course covers various theories, models, and frameworks related to service quality, as well as practical techniques for enhancing service delivery and customer satisfaction.
The study material emphasizes practical application, offering real-world examples and case studies from different service industries. Through these examples, students gain insights into how service quality concepts are applied in practice, preparing them to address real-world challenges in their careers.
Comprehensive coverage of all syllabus topics ensures thorough preparation for exams. Detailed explanations, examples, and practice materials help students strengthen their understanding and excel in assessments.
Moreover, BSM 011 equips students with the knowledge and skills needed to drive service quality and improvement initiatives within service-oriented businesses. By mastering service quality concepts and continuous improvement strategies, students can contribute effectively to enhancing customer satisfaction and loyalty.
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