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MTTM 115 MICE Management | Quick Readable Notes For IGNOU Exam

MTTM 115 MICE Management | Quick Readable Notes For IGNOU Exam

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MICE Management focuses on planning, organizing, and managing Meetings, Incentives, Conferences, and Exhibitions (MICE) events within the tourism and hospitality industry, emphasizing event logistics, marketing strategies, and client management.
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  • Event planning and logistics for MICE.
  • Client management in MICE industry.
  • Marketing strategies for MICE events.
  • Financial aspects of MICE management.
Category : MASTER‘S DEGREE PROGRAMMES
Sub Category : Master of Tourism and Travel Management (MTTM)
Products Code : MTTM-S4-5.35
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

MICE Management explores the specialized field of managing MICE events, which are crucial for business tourism and corporate travel. The course covers event planning and execution, including venue selection, logistics management, and technical arrangements. It emphasizes marketing strategies to attract corporate clients and participants, client relationship management, and ensuring high-quality event experiences. Financial aspects such as budgeting, cost management, and revenue generation in MICE events are also discussed. Students gain practical skills in managing diverse types of MICE events, from conferences and meetings to incentive programs and exhibitions.

Benefits of studying MICE Management:

  • Event Management Expertise: Understand the intricacies of planning and organizing MICE events.
  • Marketing and Client Relations: Learn effective strategies to market MICE events and manage client relationships.
  • Financial Management: Gain skills in budgeting, cost control, and financial planning for MICE events.
  • Career Opportunities: Thorough coverage of the syllabus prepares students for careers in event management, corporate travel, and tourism marketing.

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