Category | : MASTER‘S DEGREE PROGRAMMES |
Sub Category | : Master of Tourism and Travel Management (MTTM) |
Products Code | : MTTM-S4-5.35 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 100-130 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MICE Management explores the specialized field of managing MICE events, which are crucial for business tourism and corporate travel. The course covers event planning and execution, including venue selection, logistics management, and technical arrangements. It emphasizes marketing strategies to attract corporate clients and participants, client relationship management, and ensuring high-quality event experiences. Financial aspects such as budgeting, cost management, and revenue generation in MICE events are also discussed. Students gain practical skills in managing diverse types of MICE events, from conferences and meetings to incentive programs and exhibitions.
Benefits of studying MICE Management:
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