MTTM 1 Management Functions and Behaviour in Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 2 Human Resource Planning and Development in Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 3 Managing Personnel in Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 4 Information Management Systems and Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 5 Accounting and Finance for Managers inTourism | Quick Readable Notes For IGNOU Exam 
MTTM 6 Marketing for Tourism Managers | Quick Readable Notes For IGNOU Exam 
MTTM 7 Managing Sales and Promotion in Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 8 Managing Entrepreneurship and Small Business in Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 9 Understanding Tourism Markets | Quick Readable Notes For IGNOU Exam 
MTTM 10 Tourism Impacts | Quick Readable Notes For IGNOU Exam 
MTTM 11 Tourism Planning and Development | Quick Readable Notes For IGNOU Exam 
MTTM 14 Tourist Transport Operations (Road Transport) | Quick Readable Notes For IGNOU Exam 
MTTM 115 MICE Management | Quick Readable Notes For IGNOU Exam 
TS 1 Foundation Course in Tourism | Quick Readable Notes For IGNOU Exam 
TS 2 Tourism Development: Products, Operations and CaseStudies | Quick Readable Notes For IGNOU Exam 
TS 3 Management in Tourism | Quick Readable Notes For IGNOU Exam 
TS 6 Tourism Marketing | Quick Readable Notes For IGNOU Exam 
MTTM 12 Tourism Products: Design and Development...
Rs.299
| Category | : MASTER‘S DEGREE PROGRAMMES |
| Sub Category | : Master of Tourism and Travel Management (MTTM) |
| Products Code | : MTTM-S4-5.35 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 100-130 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MTTM 12 provides an in-depth exploration of the design and development of tourism products tailored for diverse market segments. The course covers the entire product development lifecycle, from market research and concept design to product packaging, pricing, and promotion. It emphasizes the importance of innovation in creating unique tourism experiences that meet consumer expectations and contribute to destination competitiveness. Students will learn practical skills in conducting market analysis, developing compelling tourism offerings, and implementing effective marketing strategies to maximize product success in the competitive tourism industry.
Benefits of studying MTTM 12:
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