MTTM 1 Management Functions and Behaviour in Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 2 Human Resource Planning and Development in Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 3 Managing Personnel in Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 4 Information Management Systems and Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 5 Accounting and Finance for Managers inTourism | Quick Readable Notes For IGNOU Exam 
MTTM 6 Marketing for Tourism Managers | Quick Readable Notes For IGNOU Exam 
MTTM 8 Managing Entrepreneurship and Small Business in Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 9 Understanding Tourism Markets | Quick Readable Notes For IGNOU Exam 
MTTM 10 Tourism Impacts | Quick Readable Notes For IGNOU Exam 
MTTM 11 Tourism Planning and Development | Quick Readable Notes For IGNOU Exam 
MTTM 12 Tourism Products: Design and Development | Quick Readable Notes For IGNOU Exam 
MTTM 14 Tourist Transport Operations (Road Transport) | Quick Readable Notes For IGNOU Exam 
MTTM 115 MICE Management | Quick Readable Notes For IGNOU Exam 
TS 1 Foundation Course in Tourism | Quick Readable Notes For IGNOU Exam 
TS 2 Tourism Development: Products, Operations and CaseStudies | Quick Readable Notes For IGNOU Exam 
TS 3 Management in Tourism | Quick Readable Notes For IGNOU Exam 
TS 6 Tourism Marketing | Quick Readable Notes For IGNOU Exam 
MTTM 7 Managing Sales and Promotion in Tourism |...
Rs.299
| Category | : MASTER‘S DEGREE PROGRAMMES |
| Sub Category | : Master of Tourism and Travel Management (MTTM) |
| Products Code | : MTTM-S2-5.35 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 100-130 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MTTM 7 provides a comprehensive examination of sales and promotion management in the context of tourism and travel. The course covers strategies for effective sales planning, customer acquisition and retention through CRM techniques, and the development of impactful promotional campaigns. It explores the use of digital marketing tools, sales forecasting, and negotiation skills essential for enhancing sales effectiveness in tourism enterprises. Students will gain practical insights into managing sales teams, optimizing promotional strategies, and maximizing revenue generation in the competitive tourism industry.
Benefits of studying MTTM 7:
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