MTTM 1 Management Functions and Behaviour in Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 2 Human Resource Planning and Development in Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 3 Managing Personnel in Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 4 Information Management Systems and Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 5 Accounting and Finance for Managers inTourism | Quick Readable Notes For IGNOU Exam 
MTTM 6 Marketing for Tourism Managers | Quick Readable Notes For IGNOU Exam 
MTTM 7 Managing Sales and Promotion in Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 8 Managing Entrepreneurship and Small Business in Tourism | Quick Readable Notes For IGNOU Exam 
MTTM 9 Understanding Tourism Markets | Quick Readable Notes For IGNOU Exam 
MTTM 10 Tourism Impacts | Quick Readable Notes For IGNOU Exam 
MTTM 11 Tourism Planning and Development | Quick Readable Notes For IGNOU Exam 
MTTM 12 Tourism Products: Design and Development | Quick Readable Notes For IGNOU Exam 
MTTM 14 Tourist Transport Operations (Road Transport) | Quick Readable Notes For IGNOU Exam 
MTTM 115 MICE Management | Quick Readable Notes For IGNOU Exam 
TS 1 Foundation Course in Tourism | Quick Readable Notes For IGNOU Exam 
TS 2 Tourism Development: Products, Operations and CaseStudies | Quick Readable Notes For IGNOU Exam 
TS 3 Management in Tourism | Quick Readable Notes For IGNOU Exam 
TS 6 Tourism Marketing | IN-DEPTH STUDY GUIDE for...
Rs.299
| Category | : MASTER‘S DEGREE PROGRAMMES |
| Sub Category | : Master of Tourism and Travel Management (MTTM) |
| Products Code | : MTTM-S4-5.35 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 100-130 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
Tourism Marketing provides a comprehensive overview of marketing principles and practices tailored for the tourism industry. The course covers destination marketing strategies, including branding, positioning, and marketing communication techniques to attract tourists. It explores promotion techniques for tourism products and services, including event tourism, cultural tourism, and adventure tourism. Understanding consumer behavior in tourism helps in developing targeted marketing campaigns and enhancing customer experiences. Digital marketing strategies, including social media, content marketing, and online booking platforms, are also discussed to leverage digital channels effectively in tourism marketing.
Benefits of studying Tourism Marketing:
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