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Category | : MASTER‘S DEGREE PROGRAMMES |
Sub Category | : Master of Tourism and Travel Management (MTTM) |
Products Code | : MTTM-S4-5.35 |
HSN Code | : 490110 |
Language | : English, English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 50 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MTTM 115 MICE Management is an essential resource for students pursuing a Master of Tourism and Travel Management (MTTM). This course book delves into the principles and practices of managing MICE (Meetings, Incentives, Conferences, and Exhibitions) events. Covering key topics such as event planning, marketing strategies, and client management, the book equips students with the necessary knowledge and skills to succeed in the event management sector of the tourism industry.
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