MER-001 Business Environment | Quick Readable Notes For IGNOU Exam 
MER-002 Fundamentals of Entrepreneurship | Quick Readable Notes For IGNOU Exam 
MER-003 Business Ideation and Opportunity Identification | Quick Readable Notes For IGNOU Exam 
MER-004 Business Development and Entrepreneurial Competencies | Quick Readable Notes For IGNOU Exam 
MER-005 IPR & Technology Commercialization| Quick Readable Notes For IGNOU Exam 
MER-006 Management of New and Small Enterprises | Quick Readable Notes For IGNOU Exam 
MER-007 Government Initiatives & MSME Development | Quick Readable Notes For IGNOU Exam 
MER-008 Finance & Accounting | Quick Readable Notes For IGNOU Exam 
MER-009 Marketing Management | Quick Readable Notes For IGNOU Exam 
MER-010 Organizational Management and Labour Relations | Quick Readable Notes For IGNOU Exam 
MER-011 Start Up, Incubation and Business Ethics | Quick Readable Notes For IGNOU Exam 
MER-012 Business Research Methods & Applications | Quick Readable Notes For IGNOU Exam 
MER-013 IT and Entrepreneurship | Quick Readable Notes For IGNOU Exam 
MER-015 Social Entrepreneurship | Quick Readable Notes For IGNOU Exam MER-014 Innovation and Strategic Management |...
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| Category | : MASTER‘S DEGREE PROGRAMMES |
| Sub Category | : Master of Arts (Entrepreneurship) (MAER) |
| Products Code | : MAER-MER-S4-5.60 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 100-130 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MER-014 Innovation and Strategic Management is a specialized course designed for students pursuing the Master of Arts (Entrepreneurship) (MAER) degree. This course explores innovation management theories, emphasizing strategic approaches to foster creativity, develop new products/services, and drive competitive advantage in entrepreneurial ventures. Topics include innovation processes, disruptive innovation, technology adoption, strategic planning, and implementation. Case studies highlight successful innovation-driven businesses, and practical exercises enhance students' ability to formulate and execute innovation strategies.
Key benefits of this course include:
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