MER-001 Business Environment | Quick Readable Notes For IGNOU Exam 
MER-002 Fundamentals of Entrepreneurship | Quick Readable Notes For IGNOU Exam 
MER-003 Business Ideation and Opportunity Identification | Quick Readable Notes For IGNOU Exam 
MER-004 Business Development and Entrepreneurial Competencies | Quick Readable Notes For IGNOU Exam 
MER-005 IPR & Technology Commercialization| Quick Readable Notes For IGNOU Exam 
MER-006 Management of New and Small Enterprises | Quick Readable Notes For IGNOU Exam 
MER-007 Government Initiatives & MSME Development | Quick Readable Notes For IGNOU Exam 
MER-008 Finance & Accounting | Quick Readable Notes For IGNOU Exam 
MER-009 Marketing Management | Quick Readable Notes For IGNOU Exam 
MER-010 Organizational Management and Labour Relations | Quick Readable Notes For IGNOU Exam 
MER-011 Start Up, Incubation and Business Ethics | Quick Readable Notes For IGNOU Exam 
MER-013 IT and Entrepreneurship | Quick Readable Notes For IGNOU Exam 
MER-014 Innovation and Strategic Management | Quick Readable Notes For IGNOU Exam 
MER-015 Social Entrepreneurship | Quick Readable Notes For IGNOU Exam MER-012 Business Research Methods & Applications...
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| Category | : MASTER‘S DEGREE PROGRAMMES |
| Sub Category | : Master of Arts (Entrepreneurship) (MAER) |
| Products Code | : MAER-MER-S3-5.60 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 100-130 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MER-012 Business Research Methods & Applications is a specialized course designed for students pursuing the Master of Arts (Entrepreneurship) (MAER) degree. This course provides a comprehensive exploration of business research methods and their applications in entrepreneurial settings. Topics include research design, data collection techniques, qualitative and quantitative methodologies, data analysis, and interpretation. Case studies illustrate how research informs entrepreneurial decision-making. Practical exercises enhance students' ability to develop and apply research skills in real-world scenarios.
Key benefits of this course include:
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