MER-001 Business Environment | Quick Readable Notes For IGNOU Exam 
MER-002 Fundamentals of Entrepreneurship | Quick Readable Notes For IGNOU Exam 
MER-003 Business Ideation and Opportunity Identification | Quick Readable Notes For IGNOU Exam 
MER-004 Business Development and Entrepreneurial Competencies | Quick Readable Notes For IGNOU Exam 
MER-005 IPR & Technology Commercialization| Quick Readable Notes For IGNOU Exam 
MER-006 Management of New and Small Enterprises | Quick Readable Notes For IGNOU Exam 
MER-007 Government Initiatives & MSME Development | Quick Readable Notes For IGNOU Exam 
MER-008 Finance & Accounting | Quick Readable Notes For IGNOU Exam 
MER-010 Organizational Management and Labour Relations | Quick Readable Notes For IGNOU Exam 
MER-011 Start Up, Incubation and Business Ethics | Quick Readable Notes For IGNOU Exam 
MER-012 Business Research Methods & Applications | Quick Readable Notes For IGNOU Exam 
MER-013 IT and Entrepreneurship | Quick Readable Notes For IGNOU Exam 
MER-014 Innovation and Strategic Management | Quick Readable Notes For IGNOU Exam 
MER-015 Social Entrepreneurship | Quick Readable Notes For IGNOU Exam MER-009 Marketing Management | Quick Readable...
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| Category | : MASTER‘S DEGREE PROGRAMMES |
| Sub Category | : Master of Arts (Entrepreneurship) (MAER) |
| Products Code | : MAER-MER-S3-5.60 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 100-130 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MER-009 Marketing Management is a specialized course designed for students pursuing the Master of Arts (Entrepreneurship) (MAER) degree. This course explores marketing management principles essential for entrepreneurs to effectively position and promote their ventures in competitive markets. Topics include market segmentation, product positioning, pricing strategies, promotional tactics, and brand management. Case studies and practical exercises enhance students' ability to develop and implement effective marketing strategies.
Key benefits of this course include:
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