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Category | : MASTER‘S DEGREE PROGRAMMES |
Sub Category | : Master of Arts (Entrepreneurship) (MAER) |
Products Code | : MAER-MER-S3-5.60 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 300 |
Weight | : 199 GM |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MER-009 Marketing Management is an essential resource for MAER students focusing on mastering marketing strategies and practices vital for entrepreneurial ventures. This guide covers a wide range of topics including market research, consumer behavior, branding, pricing strategies, and digital marketing.
Key benefits of using this guide include:
By mastering the concepts outlined in MER-009, MAER students can develop effective marketing plans, build strong brands, and effectively communicate their value propositions to target audiences, contributing to entrepreneurial success.
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