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MER-009 Marketing Management | IN-DEPTH STUDY GUIDE for IGNOU

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MER-009 Marketing Management | IN-DEPTH STUDY GUIDE for IGNOU

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Discover the essentials of Marketing Management crucial for entrepreneurial success with this comprehensive guide tailored for MAER students. Gain insights into strategic marketing, consumer behavior, and innovative marketing practices.
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  • Comprehensive Coverage: Detailed exploration of marketing principles, strategies, and their application in entrepreneurial ventures.
  • Practical Insights: Real-world examples and case studies to enhance understanding and application.
  • Exam Preparation: Structured content designed to aid in thorough exam readiness.
  • Strategic Perspective: Insights into market analysis, branding, and promotional strategies for startups.
Category : MASTER‘S DEGREE PROGRAMMES
Sub Category : Master of Arts (Entrepreneurship) (MAER)
Products Code : MAER-MER-S3-5.60
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 300
Weight : 199 GM
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

MER-009 Marketing Management is an essential resource for MAER students focusing on mastering marketing strategies and practices vital for entrepreneurial ventures. This guide covers a wide range of topics including market research, consumer behavior, branding, pricing strategies, and digital marketing.

Key benefits of using this guide include:

  • Thorough Learning: Comprehensive coverage of all syllabus topics across 300-350 pages, ensuring in-depth understanding.
  • Real-World Application: Case studies and examples that illustrate successful marketing tactics in startup contexts.
  • Exam Preparation Support: Clear explanations and practice questions to reinforce learning and prepare effectively for exams.
  • Strategic Insights: Understanding marketing strategies and their role in achieving competitive advantage and business growth.

By mastering the concepts outlined in MER-009, MAER students can develop effective marketing plans, build strong brands, and effectively communicate their value propositions to target audiences, contributing to entrepreneurial success.

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