MER-001 Business Environment | IN-DEPTH STUDY GUIDE for IGNOU 
MER-002 Fundamentals of Entrepreneurship| IN-DEPTH STUDY GUIDE for IGNOU 
MER-003 Business Ideation and Opportunity Identification | IN-DEPTH STUDY GUIDE for IGNOU 
MER-004 Business Development and Entrepreneurial Competencies | IN-DEPTH STUDY GUIDE for IGNOU 
MER-005 IPR & Technology Commercialization | IN-DEPTH STUDY GUIDE for IGNOU 
MER-006 Management of New and Small Enterprises | IN-DEPTH STUDY GUIDE for IGNOU 
MER-007 Government Initiatives & MSME Development | IN-DEPTH STUDY GUIDE for IGNOU 
MER-008 Finance & Accounting | IN-DEPTH STUDY GUIDE for IGNOU 
MER-009 Marketing Management | IN-DEPTH STUDY GUIDE for IGNOU 
MER-010 Organizational Management and Labour Relations | IN-DEPTH STUDY GUIDE for IGNOU 
MER-011 Start Up, Incubation and Business Ethics | IN-DEPTH STUDY GUIDE for IGNOU 
MER-013 IT and Entrepreneurship | IN-DEPTH STUDY GUIDE for IGNOU 
MER-014 Innovation and Strategic Management | IN-DEPTH STUDY GUIDE for IGNOU 
MER-015 Social Entrepreneurship | IN-DEPTH STUDY GUIDE for IGNOU 
MER-012 Business Research Methods & Applications...
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| Category | : MASTER‘S DEGREE PROGRAMMES |
| Sub Category | : Master of Arts (Entrepreneurship) (MAER) |
| Products Code | : MAER-MER-S3-5.60 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 300 |
| Weight | : 199 GM |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MER-012 Business Research Methods & Applications is a foundational resource for MAER students focusing on the essential aspects of conducting and applying business research effectively. This guide covers key topics including research design, qualitative and quantitative methods, sampling techniques, data interpretation, and research ethics.
Key benefits of using this guide include:
By mastering the concepts outlined in MER-012, MAER students can effectively use research as a tool for innovation, strategic decision-making, and sustainable growth in entrepreneurial ventures.
DISCLAIMER
The IGNOU solved assignments and guess papers provided on this platform are for reference purposes only and should not be used to engage in educational dishonesty. These materials serve as learning and study tools and are not intended for submission as original work. Users are responsible for using these materials ethically and in accordance with their educational institution's guidelines. We do not assume liability for any misuse or consequences resulting from the use of these materials. By accessing and utilizing these resources, users agree to this disclaimer.
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