MER-001 Business Environment | IN-DEPTH STUDY GUIDE for IGNOU 
MER-002 Fundamentals of Entrepreneurship| IN-DEPTH STUDY GUIDE for IGNOU 
MER-003 Business Ideation and Opportunity Identification | IN-DEPTH STUDY GUIDE for IGNOU 
MER-004 Business Development and Entrepreneurial Competencies | IN-DEPTH STUDY GUIDE for IGNOU 
MER-005 IPR & Technology Commercialization | IN-DEPTH STUDY GUIDE for IGNOU 
MER-006 Management of New and Small Enterprises | IN-DEPTH STUDY GUIDE for IGNOU 
MER-007 Government Initiatives & MSME Development | IN-DEPTH STUDY GUIDE for IGNOU 
MER-008 Finance & Accounting | IN-DEPTH STUDY GUIDE for IGNOU 
MER-009 Marketing Management | IN-DEPTH STUDY GUIDE for IGNOU 
MER-010 Organizational Management and Labour Relations | IN-DEPTH STUDY GUIDE for IGNOU 
MER-011 Start Up, Incubation and Business Ethics | IN-DEPTH STUDY GUIDE for IGNOU 
MER-012 Business Research Methods & Applications | IN-DEPTH STUDY GUIDE for IGNOU 
MER-013 IT and Entrepreneurship | IN-DEPTH STUDY GUIDE for IGNOU 
MER-015 Social Entrepreneurship | IN-DEPTH STUDY GUIDE for IGNOU 
MER-014 Innovation and Strategic Management |...
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| Category | : MASTER‘S DEGREE PROGRAMMES |
| Sub Category | : Master of Arts (Entrepreneurship) (MAER) |
| Products Code | : MAER-MER-S4-5.60 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 300 |
| Weight | : 199 GM |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MER-014 Innovation and Strategic Management is a foundational resource for MAER students focusing on driving innovation and achieving sustainable growth in entrepreneurial ventures. This guide covers essential topics including innovation processes, disruptive technologies, strategic analysis, business models, and competitive positioning.
Key benefits of using this guide include:
By mastering the concepts outlined in MER-014, MAER students can effectively navigate dynamic business environments, foster innovation, and develop strategic frameworks essential for entrepreneurial success.
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