Course Overview

MNM-025 Online Brand Management is a comprehensive course designed to equip students with the knowledge and skills necessary to manage and promote brands in the digital era. This course covers various aspects of online branding, including digital branding strategies, social media management, online reputation, SEO, SEM, content marketing, and brand storytelling. Students will gain practical insights and learn how to implement effective online branding techniques to create a strong and positive brand presence.

Course Highlights:

1. Digital Branding Strategies: Learn the fundamentals and advanced strategies for building and maintaining a brand's online presence.
2. Social Media Management: Understand the dynamics of various social media platforms and how to leverage them for brand promotion.
3. Online Reputation Management: Techniques to monitor, manage, and enhance a brand's reputation in the digital space.
4. SEO and SEM: Gain insights into search engine optimization (SEO) and search engine marketing (SEM) to improve brand visibility and reach.
5. Content Marketing: Develop compelling content that resonates with target audiences and drives brand engagement.
6. Brand Storytelling: Master the art of storytelling to create a strong brand narrative that connects with consumers.

Benefits of the Course

• Practical Knowledge: The course provides practical insights that can be directly applied to real-world scenarios.
• Exam Preparation: The study material is structured to help students prepare effectively for exams, covering the syllabus comprehensively in 100-130 pages.
• Career Advancement: Equip yourself with skills that are highly valued in the digital marketing and branding industry.
• Holistic Approach: The course takes a holistic approach, ensuring students understand the interconnectedness of various online branding elements.

How This Book Helps in Exams

This book is designed to be a quick and comprehensive resource for exam preparation. It covers the entire syllabus in concise, easy-to-understand notes, ensuring students can review and retain key concepts effectively. The book includes summaries, key points, and practical examples to facilitate a thorough understanding of online brand management.

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