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Category | : POST GRADUATE DIPLOMA PROGRAMMES |
Sub Category | : Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC) |
Products Code | : 8.31-PGDAIC-ASSI |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 20-25 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
This assignment solution provides comprehensive answers and insights for the subject MNM 025 Online Brand Management. It includes detailed explanations of key topics, thorough analysis, and practical case studies to help students understand the role of digital platforms in brand building and management. The content is structured as per the latest IGNOU guidelines, ensuring clarity, accuracy, and academic excellence.
Online Brand Management explores how brands establish, maintain, and enhance their identity in the digital world. This assignment covers brand positioning, customer engagement, social media marketing, influencer collaborations, search engine optimization (SEO), online reputation management (ORM), content marketing, and crisis handling in the digital space. It also includes case studies on successful online branding campaigns, brand loyalty programs, and the impact of digital storytelling on consumer perception.
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