This assignment solution provides comprehensive answers and insights for the subject MNM 022 Consumer Behaviour. It includes detailed explanations of key topics, thorough analysis, and practical case studies to help students understand how consumers make decisions and how businesses influence them. The content is structured as per the latest IGNOU guidelines, ensuring clarity, accuracy, and academic excellence.

Consumer Behaviour explores the psychological, social, and economic factors that influence purchasing decisions. This assignment covers consumer decision-making models, motivation and perception in buying behavior, brand loyalty, cultural and social influences, digital consumer trends, and marketing strategies used to shape consumer preferences. It also includes case studies on consumer segmentation, advertising impact, and behavioral economics in marketing.

Key Features:

• Updated as per IGNOU’s latest session guidelines
• Comprehensive coverage of consumer psychology & decision-making
• Real-world examples and case studies on buying behavior
• Plagiarism-free and well-structured answers
• Easy-to-understand content for high-scoring potential

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