MNM 022 Consumer Behaviour is an essential course for students pursuing a Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC). This course delves into the various factors that influence consumer decisions, including psychological, social, and cultural aspects. By understanding these elements, students can craft effective advertising strategies that resonate with their target audience.

This course provides valuable insights into consumer decision-making processes and buying patterns, equipping students with the skills needed to create targeted advertising campaigns. The content is designed to cover the syllabus comprehensively within 100 to 130 pages, ensuring quick and thorough preparation for exams.

Benefits of Using This Book:

• Comprehensive Coverage: The book covers all essential topics, ensuring a thorough understanding of consumer behaviour.
• Exam Preparation: With concise, readable notes, students can efficiently prepare for exams.
• Practical Applications: Learn how to apply theoretical concepts to real-world advertising scenarios.
• Skill Development: Enhance your ability to analyze consumer data and develop effective advertising strategies.

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