MNM 024 Public Relations is an essential course for students pursuing the Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC). This course provides a comprehensive overview of public relations principles, covering everything from media relations and crisis management to corporate communication strategies. With a strong focus on practical applications, students will gain valuable insights into the real-world dynamics of public relations.

Key Highlights:

1. Comprehensive Overview: Understand the core principles of public relations, including the history, theory, and ethical considerations.
2. Practical Strategies: Learn effective media relations techniques, including how to craft compelling press releases and manage media inquiries.
3. In-Depth Case Studies: Analyze real-world examples of public relations campaigns to understand best practices and common pitfalls.
4. Exam-Focused Notes: Benefit from concise, exam-focused notes that cover the entire syllabus, ensuring you are well-prepared for your exams.

Benefits of Using This Book:

• Complete Syllabus Coverage: This book covers the entire syllabus in 100-130 pages, providing a thorough understanding of all key topics.
• Quick Revision: The exam-focused notes help students revise quickly and efficiently, making it easier to prepare for exams.
• Real-World Applications: By studying in-depth case studies, students can apply theoretical knowledge to practical situations, enhancing their learning experience.
• Career Enhancement: Mastering public relations principles can significantly boost career prospects in the fields of advertising and integrated communication.

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