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MNM 023 Advertising | Quick Readable Notes For IGNOU Exam

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MNM 023 Advertising | Quick Readable Notes For IGNOU Exam

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This course provides a comprehensive overview of advertising principles, strategies, and techniques, essential for mastering the field of advertising and integrated communication.

  • Comprehensive coverage of advertising concepts.
  • Practical applications in real-world scenarios.
  • Detailed strategies for effective communication.
  • Essential techniques for successful advertising campaigns.
Category : POST GRADUATE DIPLOMA PROGRAMMES
Sub Category : Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC)
Products Code : PGDAIC-MNM-S1-6.31
HSN Code : 490110
Language : English
Author : BMA PUBLICATION PVT LTD
Publisher : BMA PUBLICATION PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

MNM 023 Advertising is a pivotal course in the Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC) program. This course equips students with an in-depth understanding of advertising principles, from conceptual frameworks to practical applications. Covering a wide range of topics, this course delves into the history and evolution of advertising, consumer behavior, media planning, and the creation of compelling ad campaigns.

Key Benefits:

  • Comprehensive Understanding: Gain a robust knowledge of advertising concepts and strategies.
  • Practical Skills: Learn to apply theoretical knowledge to real-world advertising scenarios.
  • Exam Preparation: The course content is designed to help students excel in exams with quick, readable notes covering the entire syllabus.
  • Career Advancement: Equip yourself with the skills needed to excel in the advertising industry.

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