MNM-026 Integrated Campaign Planning is a vital resource for students pursuing the Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC). This book offers a comprehensive guide to developing successful advertising campaigns. It walks students through the entire process, from initial research and planning to execution and evaluation. The content is structured to provide practical insights and real-world examples that make complex concepts easy to understand and apply.

Key Benefits:

• Strategic Approach: Learn to create well-rounded campaign strategies that align with business objectives.
• Step-by-Step Guidance: Follow detailed instructions on each phase of campaign development.
• Practical Insights: Gain from case studies and examples that illustrate successful campaigns.
• Exam Preparation: The concise and focused notes help in quick revision, ensuring you cover the entire syllabus effectively.

This book ensures that students can master the art of integrated campaign planning and apply these skills in real-world scenarios, making them valuable assets in the field of advertising and communication.

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