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BCOE -141 Principals of Marketing | IN-DEPTH...
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| Category | : BACHELOR‘S DEGREE PROGRAMMES |
| Sub Category | : Bachelor of Arts (Vocational Studies) Micro Small and Medium Enterprises (BAVMSME) |
| Products Code | : BAVMSME-C-3.19 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 100-130 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
BCOE-141 Principles of Marketing provides an in-depth study of essential marketing principles tailored for the tourism and hospitality industries. It covers key concepts such as market segmentation, product positioning, pricing strategies, promotional tactics, and consumer behavior analysis. This course equips BAVTM students with foundational knowledge to develop effective marketing strategies and understand market dynamics crucial for success in tourism-related businesses.
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