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BCOS-184 E-commerce | Quick Readable Notes For IGNOU Exam

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BCOS-184 E-commerce | Quick Readable Notes For IGNOU Exam

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BCOS-184 E-commerce covers the fundamentals of electronic commerce and its applications in the business world, emphasizing strategies for MSMEs. This course helps students understand the digital marketplace and develop effective e-commerce strategies.
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  • Understanding E-commerce Models
  • Digital Payment Systems
  • E-commerce Security
  • E-commerce Marketing Strategies
Category : BACHELOR‘S DEGREE PROGRAMMES
Sub Category : Bachelor of Arts (Vocational Studies) Micro Small and Medium Enterprises (BAVMSME)
Products Code : BAVMSME-SE-3.19
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

BCOS-184 E-commerce is a comprehensive course designed to equip students with the knowledge and skills necessary to navigate and excel in the digital marketplace. This course covers various e-commerce models, digital payment systems, security measures, and effective marketing strategies tailored for Micro, Small, and Medium Enterprises (MSMEs). Students will learn how to create and manage online businesses, understand consumer behavior in the digital age, and leverage technology to enhance business operations.

Benefits of using this book:

  • Complete Syllabus Coverage: The book provides concise, easy-to-understand notes covering the entire syllabus, making it an excellent resource for exam preparation.
  • Practical Insights: Real-world examples and case studies help students grasp practical applications of e-commerce concepts.
  • Quick Reference: Organized in a manner that allows for quick reference and revision, ideal for last-minute exam preparations.
  • Strategic Focus: Emphasis on strategies specific to MSMEs, helping students develop tailored solutions for small business success in e-commerce.

Content:
The BCOS-184 E-commerce course is essential for students aiming to understand the intricacies of the digital marketplace. This book provides a thorough exploration of various e-commerce models, including B2B, B2C, and C2C, and delves into the technical aspects of digital payment systems. Emphasis is placed on e-commerce security to ensure safe transactions and protect sensitive data. Additionally, students will learn e-commerce marketing strategies to effectively promote their online businesses.

This study guide is structured to facilitate quick learning and efficient revision, with concise notes and summaries of key concepts. The real-world examples and case studies included help bridge the gap between theory and practice, providing students with a practical understanding of how e-commerce principles are applied in the business world. Designed specifically for MSMEs, this course and its accompanying book offer tailored strategies to help small businesses thrive in the competitive e-commerce environment.

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