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BHDAE 182 हिन्दी भाषा और संप्रेषण | IN-DEPTH STUDY GUIDE for IGNOU BCOE -141 Principals of Marketing | IN-DEPTH...
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| Category | : BACHELOR‘S DEGREE PROGRAMMES |
| Sub Category | : Bachelor of Arts (Vocational Studies) Micro Small and Medium Enterprises (BAVMSME) |
| Products Code | : BAVMSME-C-3.19 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 300 |
| Weight | : 199 GM |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
This study guide for IGNOU's BCOE-141 course, "Principles of Marketing," provides a comprehensive overview of marketing concepts, theories, and practices. Covering all essential aspects required for the exam, the guide is designed to assist students in mastering the fundamental principles of marketing and their real-world applications.
Key Features:
Introduction to Marketing Concepts and Theories: The guide explores fundamental marketing concepts such as the marketing environment, consumer behavior, and marketing research, providing students with a solid foundation in marketing theory.
Marketing Mix: Product, Price, Place, and Promotion: It covers the elements of the marketing mix, including product strategy, pricing strategies, distribution channels, and promotional tactics, enabling students to understand how marketing decisions are made.
Market Segmentation, Targeting, and Positioning Strategies: The guide discusses market segmentation techniques, targeting strategies, and positioning approaches, helping students identify and reach their target market effectively.
Complete Course Coverage for the Exam: Within a manageable span of 300-350 pages, the guide ensures comprehensive coverage of the course curriculum, assisting students in their exam preparation journey.
This study guide serves as a valuable resource for students studying the principles of marketing. It offers a structured approach to understanding key marketing concepts and provides practical guidance on formulating marketing strategies. Whether it's developing a product, setting its price, choosing distribution channels, or designing promotional campaigns, this guide equips learners with the necessary knowledge and skills to excel in the field of marketing.
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