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Category | : BACHELOR‘S DEGREE PROGRAMMES |
Sub Category | : Bachelor of Arts (Vocational Studies) Micro Small and Medium Enterprises (BAVMSME) |
Products Code | : BAVMSME-C-3.19 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 300 |
Weight | : 199 GM |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
This study guide for IGNOU's BECC-101 course, "Entrepreneurship and Small Business," provides a comprehensive overview of entrepreneurship and the fundamentals of starting and managing a small business. Covering all essential aspects required for the exam, the guide is designed to assist students in mastering the principles and practices of entrepreneurship within the context of small businesses.
Key Features:
Fundamentals of Entrepreneurship: The guide explores the fundamental concepts of entrepreneurship, including the entrepreneurial mindset, opportunity recognition, and risk management.
Business Plan Development: It provides insights into the process of developing a business plan, including market analysis, financial planning, and operational strategies.
Marketing Strategies for Small Businesses: The guide covers various marketing strategies tailored for small businesses, including digital marketing, branding, and customer relationship management.
Complete Course Coverage for the Exam: Within a manageable span of 300-350 pages, the guide ensures comprehensive coverage of the course curriculum, assisting students in their exam preparation journey.
This study guide serves as a valuable resource for students aspiring to become entrepreneurs or small business owners. It offers a structured approach to understanding the key principles of entrepreneurship and provides practical guidance on starting and managing a small business effectively. Whether it's developing a business plan, implementing marketing strategies, or understanding the financial aspects of entrepreneurship, this guide equips learners with the necessary knowledge and skills to succeed in the dynamic world of entrepreneurship and small business management.
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