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BCOS186 Personal Selling and Salesmanship | Quick Readable Notes For IGNOU Exam

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BCOS186 Personal Selling and Salesmanship | Quick Readable Notes For IGNOU Exam

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Customer Relationship: Emphasizes building strong customer relationships through personalized sales approaches.
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  • Sales Strategies: Learn practical strategies for successful personal selling.
  • Customer Engagement: Techniques to engage customers effectively.
  • Negotiation Skills: Develop negotiation skills essential for sales transactions.
  • Ethical Practices: Understand the importance of ethical practices in salesmanship.
Category : BACHELOR‘S DEGREE PROGRAMMES
Sub Category : Bachelor of Arts (BAG)
Products Code : BAG-SKIL-COM-3.01
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

BCOS186 Personal Selling and Salesmanship equips students with the skills necessary to excel in sales roles. Key aspects covered include:

  • Sales Techniques: Understanding sales processes, including prospecting, presenting, handling objections, and closing sales.
  • Customer Relationship Management: Building and maintaining long-term customer relationships through effective communication and service.
  • Sales Strategies: Developing and implementing sales strategies tailored to customer needs and market demands.
  • Ethical Considerations: Emphasizing ethical behavior and professionalism in sales interactions to build trust and credibility.

Quick Readable Notes for Exams:

  • Condensed Coverage: Focuses on essential concepts such as sales cycle stages, customer-centric selling, and sales forecasting.
  • Practical Examples: Uses real-life examples and case studies to illustrate effective sales techniques and strategies.
  • Exam Preparation: Summarizes key topics within 100-130 pages, ensuring comprehensive coverage for exams.

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