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BCOS186 Personal Selling and Salesmanship | IN-DEPTH STUDY GUIDE for IGNOU

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BCOS186 Personal Selling and Salesmanship | IN-DEPTH STUDY GUIDE for IGNOU

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BCOS186 provides BCom students with a comprehensive understanding of personal selling techniques, sales strategies, and customer relationship management.
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  • Understanding of personal selling concepts and the sales process.
  • Exploration of effective sales techniques and negotiation strategies.
  • Development of skills in customer relationship management and sales planning.
  • Examination of ethical considerations in personal selling and salesmanship.
Category : BACHELOR‘S DEGREE PROGRAMMES
Sub Category : Bachelor of Arts (BAG)
Products Code : BAG-SKIL-COM-3.01
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 300
Weight : 199 GM
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

BCOS186 Personal Selling and Salesmanship is designed to equip BCom students with the knowledge and skills necessary for success in sales roles. The course covers various aspects of personal selling, including the sales process, prospecting, approaching customers, making presentations, handling objections, closing sales, and building long-term customer relationships. Students will learn about effective sales techniques, negotiation strategies, and sales planning. Additionally, the course emphasizes the importance of ethics in personal selling and salesmanship, covering topics such as honesty, integrity, and trust-building. Through case studies, role-plays, and practical exercises, students will develop the confidence and expertise needed to excel in sales roles across industries.

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