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BCOS184 E-Commerce | IN-DEPTH STUDY GUIDE for IGNOU

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BCOS184 E-Commerce | IN-DEPTH STUDY GUIDE for IGNOU

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BCOS184 delves into the intricacies of E-Commerce, offering BCom students insights into online business models, digital marketing strategies, and electronic payment systems.
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  • Understanding of E-Commerce concepts and its significance in contemporary business.
  • Analysis of digital marketing techniques for E-Commerce success.
  • Exploration of various online business models and their application.
  • Examination of electronic payment systems and security measures in E-Commerce.
Category : BACHELOR‘S DEGREE PROGRAMMES
Sub Category : Bachelor of Arts (BAG)
Products Code : BAG-SKIL-COM-3.01
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 300
Weight : 199 GM
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

BCOS184 E-Commerce provides a comprehensive understanding of electronic commerce and its relevance in modern business practices. BCom students will explore the fundamentals of E-Commerce, including online business models, digital marketing strategies, and electronic payment systems. The course covers topics such as the evolution of E-Commerce, different types of online businesses (B2B, B2C, C2C), website design for E-Commerce, search engine optimization (SEO), social media marketing, email marketing, and mobile commerce. Additionally, students will learn about electronic payment systems, including payment gateways, online banking, and digital wallets, along with security measures to safeguard online transactions. Through case studies and practical examples, students will develop the skills and knowledge necessary to succeed in the dynamic field of E-Commerce.

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