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Category | : BACHELOR‘S DEGREE PROGRAMMES |
Sub Category | : Bachelor of Arts (BAG) |
Products Code | : BAG-SKIL-COM-3.01 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 300 |
Weight | : 199 GM |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
BCOS184 E-Commerce provides a comprehensive understanding of electronic commerce and its relevance in modern business practices. BCom students will explore the fundamentals of E-Commerce, including online business models, digital marketing strategies, and electronic payment systems. The course covers topics such as the evolution of E-Commerce, different types of online businesses (B2B, B2C, C2C), website design for E-Commerce, search engine optimization (SEO), social media marketing, email marketing, and mobile commerce. Additionally, students will learn about electronic payment systems, including payment gateways, online banking, and digital wallets, along with security measures to safeguard online transactions. Through case studies and practical examples, students will develop the skills and knowledge necessary to succeed in the dynamic field of E-Commerce.
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